If we go to markets, will the dogs be happy?

Jot down the first thing that comes to your mind.

โ€ฆpotentially, yes. Black Dog Biscuits has to be at your local farmerโ€™s or crafting-makers market and set up sales booths.

Even if all we get to do is let your leashed pup try a sample, thatโ€™s how cottage industries work. No guarantees.

Weโ€™re prototyping a CAT TREAT for Felinus domesticus. Its product name will be 50/50 Cat Treats. โ€œWill your cat like the treat?โ€ฆ โ€ฆ โ€ฆ meh, thereโ€™s a 50/50 chance that YES, your house-cougar will like itโ€.

Test market results: yep, thatโ€™s whatโ€™s indeed occurring. Meanwhile, the household dog goes bonkers for them (because they recognize the BDB packaging).


Why do these biscuits have different prices?